If you’re looking to drive more sales than ever in 2016, email marketing remains one of the best ways to do so. Though email can hardly be called “trendy”, it still promotes a tremendous amount of engagement from recipients, with studies showing that 82 percent of people open promotional emails and 44 percent of people receiving promotional emails make at least one purchase per year because of them. What’s more, the average return on email marketing is $44.25 per dollar spent.
For a manufacturer of steel water tanks, integrating a B2B content marketing strategy was akin to being a fish out of water for the Pennsylvania-based Fisher Tank Company but the results speak to the success of breaking with tradition and embracing an inbound marketing strategy.
Fallon was awarded the account without a pitch. The work was previously handled by AIS London.
DCM said the move will provide its partner media agencies with a “more streamlined campaign management service, ensuring cinema is aligned with other AV media channels”.
Being active online on social media and have a brand reputation and management service at place are keys to success in business. As this has been realized widely, the media management service providers have seen exponential growth in their business, too.