Being active online on social media and have a brand reputation and management service at place are keys to success in business. As this has been realized widely, the media management service providers have seen exponential growth in their business, too. To become or known as a brand, a business has to be online since everybody is accessing the net and as a result, their business, 24 * 7 across devices and places. Therefore, online presence is crucial for brand and reputation management for creating successful brands along with other channels such as TV, radio, newspapers, magazines, flyers, brochures and other offline and print media. All this, and more, is ensured by a media company which integrates all the different services to create complete packages. In particular, if a business is not on the social media like Facebook, Twitter, LinkedIn etc., be sure that it will be left behind competitors. They are very powerful platforms that one can imagine and assist business in creating their brand awareness, reputation management, sales promotion, market research, customer service, manage the community around the brand, measure the success of campaign or program etc. They have the power to ‘multiply’ the popularity, brand awareness and reputation of businesses almost overnight! The core power of social media in brand reputation is that they give businesses the power to engage with users. Real-time interaction with consumers or clients solves issues at the moment and prevents them from getting bigger or complex through dialogue..